Chinese online tourism market size reached RMB 131.37 billion in 2011, and the figure is expected to be up to RMB 317.9 billion in 2015 with a CAGR of 24.72%, higher than the world’s 10.64%.
According to the ranking of the world’s 14 major online tourism players by revenue in 2011, the top five were OTAs, while vertical search and media type enterprises only took 4 seats. Moreover, in terms of multiple indicators like profit and gross margin, the media and search enterprises represented by Tripadvisor and Qunar.com have not made great impact on OTAs represented by Priceline and Ctrip.
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Table Of Contents:
1.Online Tourism
1.1 Overview
1.2 Classification
1.3 Industrial Chain
2. Global Online Tourism Market
2.1 North America
2.2 Europe
2.3 Asia
2.4 Latin America
3. Online Tourism Market in China
3.1 Background
3.2 Market Size
3.3 Market Structure
3.4 Competitive Landscape
4. Online Tourism Related Industries in China
4.1 Tourism Industry
4.1.1 Inbound Tourism
4.1.2 Domestic Tourism
5. Habits of Online Tourism Consumers
List of Figures:
-Global Online Tourism Market Size, 2009-2015E
-Online Tourism Market Size in the U.S., 2009-2015E
-Penetration Rate of Online Tourism in the U.S., 2008-2012
-Online Tourism Market Size in Europe, 2009-2015E
-Penetration Rate of Online Tourism in Europe, 2008-2012
-Penetration Rate of Online Tourism in Asia, 2008-2012
-Development Progress of China Online Tourism Industry
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