Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics

Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.

Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube’s channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.

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Table Of Contents:

1. EXECUTIVE SUMMARY

Digital Video Views Surpass 511 Billion in 2012

Total Digital Video Views 2005 - 2015: Professional, UGC and Social Channels

CAGR Comparison 2005 - 2012: Pro vs. UGC/Social Networking Channels

2. SECTION ONE

Digital Video Views Surpass 511 Billion in 2012

Pro and UGC/Social Networking Digital Video Views: Channel Growth Rate Comparison 2005 – 2015

Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 – 2012

3. SECTION TWO

News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012

Pro Digital Video Content Category Share: 2011 – 2012

Unique Views per Site per Month: by Content Category

4. SECTION THREE

UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012

UGC/Social Networking Video Views and Growth Rates: 2005 – 2015

Unique Users and Views per Unique User per Month Increase in 2012

5. SECTION FOUR

Professional Video Views 2012: Complete Annual Database

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